I Think It Doesn't Company Email List Quite Fit Reality

I think that the study was not entirely accurate Company email list. And that doing things right. The final conversion rate ( action stage). Would be higher. But it does reflect part of reality. So we must take it as a reference. Contribution to conversion by online channel - convertro - tristán elósegui contribution to conversion by online channel – source: convertro that is to say. That the results of the study come to corroborate what i commented at the beginning of the post. So we must add assisted conversions . As another element of judgment when evaluating the results of a banner campaign focused on conversion. So far we have talked about what happens after the click . The user can convert directly or end up converting by other means (search engines. Direct traffic. Etc Company email list.

We would still have to talk about Company email list attribution models . But we will see this in another post. But how do we measure the effect it has on the user who only sees the banner and doesn't click? [tweet “the positive effects of a banner campaign are not limited to what happens after the click”] how to correctly measure a banner campaign i think i should start by clarifying the four cases that we can find: the user clicks and converts. It clicks and doesn't convert see the banner and then convert through another channel. Sees the banner and does not convert. Differences between post click and post view i haven't found its definitions on wikipedia. But it's pretty clear. We analyze what happens after the click (the first two cases) or after a banner is shown to us but we don't click (the last two). Through the use of cookies Company email list.

We can tell if the user converts after viewing a banner creative Company email list. Whether or not they click on it. I am clear that post views bring conversions. But also that we must be cautious when counting them. To what extent should we 'believe' that the effect of seeing a banner has made a user convert? If a company only campaigns banners. It is possible that the effect of the post view is somewhat more lasting. But what happens when the company has active campaigns in other on and off channels? We cannot know if that user that we have marked as post view has ended up converting due to the effect of the banner or due to the effect of the rest of the campaigns. As a conclusion . We must take into account post view conversions . But we must limit their effect to the following 48-72 hours after the banner is printed. But the contribution of the banner does not stop here Company email list.